2026-8-27
The “Guangzhou Premium Products into ASEAN · Dual Domain Expansion – Home Furnishing Going Global Business Salon” was successfully held at Homfel. The event was guided by the Guangzhou Municipal Commerce Bureau, organized by the Guangzhou Chamber Of Commerce And Foreign Trade(CCFT), and supported by Homfel. As a Vice President unit of CCFT, Homfel was honored to host this gathering, bringing together government officials and industry peers to explore new opportunities for home furnishing brands expanding into ASEAN markets.
Highlights of the Day
The session began with a personal showroom tour by General Manager Chen Youzhang, sparking lively exchanges. This was followed by a policy briefing on the APEC Business Travel Card, and an open networking session where entrepreneurs discussed cross border compliance, supply chains, and distribution channels—generating valuable connections and collaborative ideas.
Government–Business Dialogue: Hearing Firsthand Industry Voices
During the open networking session over tea breaks, entrepreneurs engaged in vibrant exchanges on topics such as overseas distribution channels, cross border compliance, and supply chain coordination. The atmosphere was both relaxed and productive, with many participants discovering new collaboration opportunities. There was broad consensus on the need for more regular industry exchange mechanisms, enabling Guangzhou’s home furnishing companies to support each other and go further together on the global stage.
We are proud to have facilitated this meaningful day and remain committed to driving the home furnishing industry forward—together.
